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Making Sure that Your Website Is Search Engine Friendly

by Lisa

If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly.  This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design.

An important strategy for making a site user friendly is to provide a good navigation scheme.  One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website.  The search engine spiders will therefore be unable to locate the other pages because they cannot understand JavaScript.  Flash file containing the links to the other pages also present the same problem.  Adding simple HTML links can make the website more search engine friendly.

Another way to boost the user friendliness of your website is to make sure that there are no errors in the HTML code.  Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators.

The next method is to include text in your videos, Flash files, and images because the spiders of search engines are only capable of reading text and not images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  To address this situation, you have to discover a method for disabling this blogging software or service’s feature that provides different URLs for the same web page.

Another way to enhance the user friendliness of a website is to place relevant title tags for each web page.  The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.

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