Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their are vibrant discussions on whether advertisements in feeds are viable or whether they can drive subscribers away. At the top of the day whereas it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to look at the choices available for inserting advertisements in feeds.

Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served should be connected to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the quantity of ads is in balance with the quantity of content served, advertising in RSS feeds will succeed.

Take a closer observe some of the ad serving options currently obtainable for RSS feeds.

Review of Current Choices

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a big variety of advertisers. Google chooses not to divulge the share of revenue that’s shared with the publisher, so it’s troublesome if not not possible to predict monthly revenue. This Google AdSense system for feeds is tied to blogs and does not seem to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements instead of contextual advertisements. The upside to this is that Pheedo’s advertisements can be used in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or related categories associated with the feeds contents.

Pheedo’s system permits for advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system also permits publishers to sell ads to existing advertisers whom they have already got a relationship. The revenue split is fifty% and feeds will be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is almost like Google’s however they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based on topics, to not keywords. Kanoodle shares fifty% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Options
When evaluating feed ad serving solutions take into account the following:

1. Ad Relevance
So as to get revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It’s fully essential {that the} advertisements served in the feed contain connected content, the a lot of related the content the higher the likelihood {that the} advertisements can be of interest to the reader and clicked. Also the closer the content relates to the feeds theme the higher the probability the reader will have real interest in the product or service being advertised.

2. Ad Ratio
Publishers need to retain management over the frequency of advertisements. Readers will become pissed off with feeds that are heavily laden with advertisements and real content.

The advertiser is happy as they are reaching a targeted audience the publisher is happy as a result of their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The debate over editorial control and advertisements rage on. It’s generally thought-about proper net etiquette for publishers to clearly mark advertisements to differentiate them from editorial web content. When selecting a RSS advertising partner consider the context in that the advertisements are displayed. Does it blend with the feed or web site, while still being clearly marked sponsored material? Or does the content mix thus well that it appear as a product or service endorsement from the publisher? Credibility and reputation on-line matter, and also the segregation of advertisements and ensuring they are properly denoted as such will go a long approach to boost credibility with readers.

Clearly as RSS increases in popularity publishers are looking for ways that to monetize their content. RSS in advertising is a logical step, and hanging a balance between quality, consistent content and occasional connected advertisements will cause the success of advertising in RSS feeds. If the balance isn’t found, publishers could be forced to move to a subscription RSS feed model.

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