Your Guide to Online Business and Internet Marketing
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Website Success - 3 Most Important Elements

by Lisa

One of the most lucrative business models of the day, that takes very little in start up costs, usually about $10 a month for hosting is an online business. The best and most standard options for earning online is to use a website or blog. Webmasters build sites that evolve around niches or topics. With the huge amount of traffic potential and exposure the Internet provides, the possibilities are endless.

The online business is not taught in schools and there is no degree, most of us are self-taught utilizing the many free resources and free webmaster tools and free SEO tools that teach and provide support for webmastering, Internet marketing and web design.

Many are put off from building websites because they think they need to know code. This is not true, there are so many great ways to build websites and blogs, that do not require any knowledge of code, programming or design, so most anyone who is willing to work hard and put in the time necessary can succeed online. There are also tons of free places to get website templates so they design element is much easier and there is no coding knowledge required.

Sometimes we all come across some atrocious websites that contain common mistakes made by webmasters. Some of these mistakes are in website design and may cause visitors to leave. Many make mistakes in promotion and SEO, which when done right will bring the organic searh traffic that is so valuable.

3 Top Webmaster Tasks

1. Building Links and SEO

Higher SERP ranks are the main benefits of SEO which are achieved through external links from other sites to yours. The main characteristic of the links is the anchor text. The anchor needs to have keywords the webmaster is targeting.

Many just add the URL or innacurate keywords in the anchors resulting in no SERP rankings or traffic.

2. The Best Website Design

Two important tasks for the webmaster is to use pleasing colors and good navigation in the web design.

a) Colors- Colors are important, not only for the look of the site, but because if the background color makes it too difficult to read the text then the visitor will quickly leave your site. A fine example is using balck background with neon font. It is hard to read with those colors and may force visitors to flee.

The safest option is white background and dark text or vice versa.

b) Navigation – Another big mistake is to have confusing or worse non-existent navigation of all the content on the site. The navigation needs to be very clear and in either of 3 places on the site, the top, left or right sidebar. The colors should also emphasize the navigation area, distinguishing its existence from the rest of the site. The visitor whould be able to easily find all the content your site has to offer. The Internet visitor has a very short attention span and needs to find content quickly or they will leave.

3. Content

Lack of fresh, original and keyword relevant content is a typical newbie mistake. Deep websites, those that have lots of pages, will usually keep visitors on the site longer. The search engines love and feed on solid content.

The more content you have the more opportunity you will have for exposure to the ads, affiliate links, blog RSS buttons and whatever other actions you want visitors to perform.

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